Apple Overtakes Samsung in 2025 Smartphone Shipments Amid 5G Demand Surge
Apple captured 20% of global smartphone shipments in 2025, edging out Samsung's 19% share. The Cupertino giant's 10% annual growth dwarfed Samsung's 5% increase, fueled by aggressive financing plans and 5G adoption in emerging markets.
Total shipments grew 2% year-over-year, marking consecutive years of expansion. Q4 saw Apple dominate with a record 25% market share, while iPhone 17 momentum and replacement cycles drove performance in Japan, India, and Southeast Asia.
Tariff fears triggered a first-half inventory surge, though the anticipated demand slump never materialized. Regional disparities emerged: Japan and Middle Eastern markets offset softening U.S. and European demand.